Lands End has launched a body care collection – called Coastal Living. The product’s line’s “theme” goes well with the retailer’s strategy as a lifestyle brand.

The packaging is white with navy blue graphics, and the natuical look reflects the name of the new brand.

The collection includes a body lotion in a bottle with a pump dispenser, a hand cream in a small squeeze tube, and a body wash in a large squeeze tube. The products are scented with lavender and honey blossom.

“The launch of this exciting new collection comes on the heels of months of research and development,” said Michele Donnan-Martin, chief merchandising and design officer, Lands’ End.

“We set out to create a skin care collection that refreshes, soothes and nourishes from head to toe.One that embodies a fragrance that transports the wearer to a lighthouse by the sea, capturing the essence of our nautical brand heritage.I think the delicate balance of lavender and nourishing honey blossom does just that,” she remarks.

See a larger photo on Beauty Packaging’s Facebook page.